The perfect T-shirt can be difficult to find even for the most demanding buyer. However, for Leandra Medine, the formula is quite simple: “neckline – always round neckline, preferably in line with my collarbones; quality – just the right amount of strength and softness; and width of the armholes – I don’t like T-shirts with tight sleeves, ” she revealed. On paper, this may seem simple enough, but once you are faced with the hundreds of thousands of knitted T-shirts on the market, it’s easy to get stumped. Do not be afraid, for now the process of buying T-shirts has been simplified and the human has been repelled. Medine went ahead and designed her own perfect T-shirt for the favorite fashion brand Monogram.

The streetstyle star has come up with two T-shirts for the brand, which will be available online and at the Man Repeller pop-up store in New York for each by March. Each style is juxtaposed with the website’s logo with vintage food photos.One is of a fruit cake and the other is of a pair of hands holding cutlery. “Originally we had the idea of having completely independent inanimate objects on the T-shirt under the words Man Repellent,” Medine told Refinery29. But then the team came across a series of archival photos that were deeply consistent with the brand’s mission. The fruitcake, for example, is a textbook welcome gift for new people in a neighborhood, he said, which “really got to the point for Man Repeller, because we’re constantly welcoming people to join our community.”The meaning behind the knife and fork graphic is even more obvious: “We express the action of devouring the [contained] human repellent,” Medine noted. Toucheé.

According to Lisa Mayock, co-founder of Monogram, the founder of Man Repeller came to their first meeting with a plan: to design “a bright pink T-shirt with a secular object on it”, and she already had an outfit for it in mind. Finally, they discovered that they appreciated the food photography of the 70s together. And so the capsule was born.

“T-shirts are like a blank slate,” Mayock explained to us. “As a category, they are the perfect vehicle for someone to express what it’s like to be in their own skin.”In the early years, our graphic T-shirt collection was one of our most valuable possessions (along with a velvet tracksuit, of course). But Mayock pointed out that, given the strange weather we are in today, many are looking for new ways to express how they feel, and what better canvas than what they are wearing? So the brand has not shied away from current slogans: in September, Monogram launched a second collection with a top on the theme of elections, which read: “There is too much at stake to stay at home.”

When it came time to choose their first employee, Mayock and Jeff Halmos felt that Medine, someone who has built a company that advocates for self and fashion as a self-expression, was a natural choice. “We created Monogram to empower women to use their voice and lead with their personality,” Mayock said. “Leandra embodies this idea so well by using fashion to articulate her point of view.”Similarly, Medine (who has worked with Net-a-Porter, Atea Oceania and Outdoor Voices in the past) believes that a unique collaboration to ward off men is a point of view. “I think [our] aesthetic is really maximalist, but not frustratingly inaccessible or impossible to achieve,” she said.

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